About

Design Works International has been helping corporations and companies of all sizes with their design and trend needs for more than two decades. DW is renowned for design excellence, technical expertise, and attention to detail.

Whether you need to develop a fashion or home furnishings collection, a range of surface or package designs for a new product, or revamp your corporate identity or branding, we pride ourselves on working closely with our clients, to ensure that their vision comes to life.

Not sure where to start? DW carries an extensive range of artwork for your inspiration -- both CAD and hand painted, and all unique. Our artwork is created for different products, seasons, and markets, including surface design, fashion, interior design and home furnishings, and textile design.

Located in the heart of New York City, DW works with clients across the USA, and across the globe. For a free design development consultation, or to make an appointment to view our latest design collection, call today, and ask to speak to one of our design consultants: 212-594 0777.

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Tis The Season in NYC

December 21, 2014

Had the privilege of touring the NYC Holiday House located in The Academy Mansion at 2 East 63rd Street, which celebrates the best in interior design and entertaining while supporting the fight against breast cancer. The Mansion was built in 1920, has four stories and is 26,000 square feet of beautifully designed rooms filled with creative interiors through November and December.

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Filed under: Uncategorized

Who Makes the Best Santa?

December 19, 2014

Having trouble seeing the photos? Click to open your browser.

Wait a second or two… Study the photos! Pick your favorite!

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Filed under: Chanukah, Christmas, Design, Fun, Hanukkah, Holiday, New York City, Trending, Trends, Uncategorized, Winter Tagged: Chanukah, Christmas, Design Works International, Fun, HGTV, HGTVHome, Holiday, Home, Local NYC Artists, Nancy Fire, New York City, NYC, Party, Trending, Winter

Happy Holidays 2015

December 17, 2014

Click to view and listen!!


Filed under: Blogs, Christmas, Design, Family, Fun, Hanukkah, HGTV, HGTVHome, Holiday, Home, New York City, Trends, Uncategorized, Winter Tagged: Chanukah, Cheer, Christmas, Design, Design Works International, Fusion, HGTV, HGTVHome, Holiday, Home, Nancy Fire, New York City, NYC, Trend Blogs, Trend prediction, Trending, Trends

Traveling Trends; A College Town Christmas

December 16, 2014

 

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Cornell Campus, Ithaca NY. Above the shore of Cayuga Lake. The first snowfall of the season

petrune

Great typography at Petrune

The mood was perfect; snow falling, cool crisp air and a town of “small shops” all ready for the quick approaching holiday season. Ithaca is truly a college town, located in central New York and home to Cornell University and Ithaca College. 28,000 students fill the city when college is in session. These students, as well as Ithaca’s local community, like to “shop small”; both in a place called The Commons as well as College Town.

 

The basic vibe of this college town is updated vintage with a modern twist. A great example is Petrune, a store which just opened its second location in Brooklyn on 223 Fifth Ave. Trending at Petrune are great mixes of clothing; “Classic Clothing from Every Decade” and very hip home accessories and vinyl records. The wall decor and typography are college town appropriate with sayings like “Boys Club, Bro Shop or vintage bowling alley graphics. In Ithaca, Petrune is located at 126 The Commons and their website is www.petrune.com

Vint

Awesome finds at The Vintage Industry

 

 

Another great find in Ithaca is The Vintage Industry located at 113 West State Street; buying and selling antiques and vintage items. Their vintage window display was so fab that anyone walking by had to check out what was inside. I spotted a Santa cookie jar and Mr. & Mrs. Claus salt and pepper set that were in pristine shape and so awesome and unique.

Olivia Royale

 

 

This is Olivia Royale, owner and designer of The Art & Found Shop located at 117 East State Street at The Commons is a fair trade, sustainable clothing indie brand store that designs many of their clothes right in the store.  When asked what was trending, she said “Our plaid free flannel cardigan is because it is a style that is cozy and comfy especially as it is wore as a wrap.”

 

 

 

 

 

Tell us about your Favorite College Town Christmas….Happy Holidays!

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Filed under: Design, Fusion, HGTV, HGTVHome, Holiday, Ithaca, Product Design, Retail, Shopping, Trend Blogs, Trending, Uncategorized, Vintage Tagged: College, College Town, Cornell University, Design, Design Works International, Fun, Fusion, HGTV, HGTVHome, Holiday, Home, Ithaca, Nancy Fire, Petrune, Retail, Shopping, The Art & Found Shop, The Vintage Industry, Trend Blogs, Trend prediction, Trending, Upstate New York, Vintage

Designers Required!

December 10, 2014

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Filed under: Adobe Photoshop, Artist, Design, Designer, Local New York Artists, Surface design, surface designer, textile designer, Trend Blogs, Uncategorized Tagged: Adobe Illustrator, Adobe PHotoshop, artwork, Design, Design Works International, Designer, Freelance, Local NYC Artists, Nancy Fire, New York City, NYC, Surface design, Textiles, Trend Blogs

Mentoring Cornell Students

December 05, 2014

by Nancy Fire

Nancy Fire. Founder and Creative Director at Design Works International

Nancy Fire. Founder and Creative Director at Design Works International

 

After 25 years as Founder and Creative Director at Design Works International, I love that I still get inspired by my colleagues as well as our clients. I’m excited now as I get to add students to my list of aspirational influences.

 

On Dec 2nd I was asked to review the final semester projects from the Fashion Management Class at Cornell because I started off the semester in late August talking to the students about industry and how macro trends in the world effect the fashion and home industry.

Tasha Lewis PHD

Tasha Lewis PHD

 

It all began last year when I was introduced to Tasha Lewis, PH.D. and Assistant Professor of the College of Human Ecology at Cornell in the Department of Fiber Science & Apparel Design. Professor Lewis asked me if I would consider mentoring the class because of my experience in the design industry. I told her that it would be my honor to be inspired by young talent! The students work in teams of 4 or 6 and each student has a specific job to cover.

 

The class is divided into teams consisting of the following:

  • Merchandising Manager
  • Color, Print & Textile
  • Product Development and Design
  • Production & Sourcing
  • Buying, Planning and Distribution
  • Brand Marketing and Visualcornell

The Product Categories consist of:

  • Women’s Woven Blouses
  • Men’s Woven Bottoms
  • Women’s Woven Tops
  • Men’s Woven Tops
  • Women’s Knit Tops
  • Men’s Outerwear
  • Women’s Outerwear

Company Choices:

  • Forever 21
  • Gap
  • Nike
  • J. Crew
  • Victoria Secret

The magic of this project is that the students really need to think “outside of the box” and present an entire “Style Deck” consisting of the following:

Customer Profile

  • Concept Board Reflecting the “Four P’s” for their brand. (Place, Promotion, Product, and Price)
  • Competitor Analysis
  • SWOT Analysis-Strength Opportunities Weakness Threat
  • Color Story
  • Product Line Sheet
  • Environmental Score Sheet
  • GANTT Chart-Bar Charts
  • 6 Month Merchandise Plan
  • Cost Sheet
  • Pop-Up Concept
  • It was necessary for each team to incorporate home products into their product assortment because of the influence of LifeStyle Brands today.

During the entire class, 7 teams presented their aesthetic vision and in the end I was pretty impressed with the outcome.

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I think for me as a person in industry what struck me was the thought process that each team was challenged to provide with all the details that really happen “in the real world”.

I like completion as a designer and director, and I felt that most of the teams projects were well thought out, some were more evolved than others. As a special bonus at the end, 2 young men who are NOT even fashion majors at Cornell, (one in the Hotel School and the other in the ILR), actually presented samples from a business that they started at the beginning of the semester designing shorts.

It was inspiring to see a group of their peers give them actual feedback on how to improve their product…talk about a “real life focus group”.


Filed under: Blogs, Branding, Cornell University, creativity, Design Works International, Fashion, HGTV, HGTVHome, Interior Design, Product Design, Technical, Trend Blogs, Trending, Uncategorized Tagged: Brand Marketing and Visual, Buying, College of Human Ecology at Cornell, Color Print & Textile, Cornell, Cornell University, Department of Fiber Science & Apparel Design, Design, Design Works International, Designer, Forever 21, Gap, HGTV, HGTVHome, Home, Inspiration, Interior Design, J. Crew, Men’s Outerwear, Men’s Woven Bottoms, Men’s Woven Tops, Merchandising Manager, Nancy Fire, Nike, Planning and Distribution, Product Design, Product Development and Design, Production & Sourcing, Professor Lewis, Retail, Style, Tasha Lewis, Trend Blogs, Trend prediction, Trending, Trends, Victoria Secret, Women’s Knit Tops, Women’s Outerwear, Women’s Woven Blouses, Women’s Woven Tops

Trend Board Tuesday… The Softer Side of Color

December 02, 2014

At Design Works International we love creating trend boards that inspire us in the studio. Since the “softer side of color” is so pretty we love mixing these updated pastels with tones of grays and taupe. Our prints are a bit spontaneous mixing dots, stripes and simple graphics.

copyright©2014 Design Works International

copyright©2014 Design Works International


Filed under: Bold Color, Bright Color, Color, Color Trend, Design, Design Works International, Fall 2015, Fashion, Furniture, Fusion, Global, Global Prints, HGTV, HGTVHome, Home, Interior Design, Nancy Fire, New York Artists, New York City, NYC, original textiles, pattern, print, print & pattern, Product Design, Surface design, surface designer, textile designer, Textiles, Trend Blogs, Trend prediction, Trending, Trends, Uncategorized Tagged: Design, Design Works International, Designer, Fall Fashion, Fusion, HGTV, HGTVHome, Home, Interior Design, interiors, Local NYC Artists, Nancy Fire, New York City, NYC, soft color, softer side of color, Style, Surface design, Trend Blogs, Trend prediction, Trending, Trends, updated pastels

Cyber Monday 2014

December 01, 2014
Cyber Monday was created in 2005 to persuade people to shop on-line and for the past 14 years, on-line sales have grown considerably; so much so that the 2014 projected on-line sales could bypass in-store purchases for the first time in history!
 
Cyber Monday has become an international marketing term used by online retailers in Argentina, Canada, Chile, China, Colombia, Denmark, Germany, Ireland, Uganda, Japan, Portugal, Sweden and the United Kingdom by on-line retailers and are generally offered by smaller retailers that cannot complete with the big brick-and-mortar retailers.
 
According to WWWMetrics in “The Growth of Shopping Online” online shopping is only going to become more popular as time goes by and purchasers worldwide become more comfortable with security and the on-time delivery of their purchases. On-line shopping is one area of merchandising that continues to have a positive outlook far into the future.
How are you going to shop this Holiday season?
photo by Nancy Fire

photo by Nancy Fire


Filed under: Cyber Monday, Design Works International, HGTV, HGTVHome, Holiday, Nancy Fire, New York City, NYC, Out & About, Retail, Shopping, Trending, Trends Tagged: Cyber Monday, Design Works International, Fun, HGTV, HGTVHome, international marketing term, Nancy Fire, New York City, NYC, online retailers, online shopping, out and about, Retail, Shopping, Trend Blogs, Trending, Trends

A Word of Advice

November 28, 2014

as seen at Surtex.com

NANCY FIRE, Design Works International, New York City:  
“The best advice I have ever been given was ‘to stay true to yourself’ and ‘believe in your talent.’
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That’s important advice because when you are in an industry that is ‘hyper creative’ you can really lose your sense of self.  If you lose these qualities, you lose your passion, and without passion, I feel that my day would be about just existing, not creating!”

Click here to read the full article


Filed under: Blogs, Design, Design Works International, HGTV, HGTVHome, Nancy Fire, New York City, print & pattern, Surtex, textile designer, Textiles, Trade show, Trend Blogs, Trend prediction, Uncategorized Tagged: advice, Design, Design Works International, Fusion, HGTV, HGTVHome, Home, Nancy Fire, New York City, NYC, Quotes, Surface design, Surtex, Textiles, Trend Blogs, Trend prediction, Trending, Trends

Happy Harvest… in all shapes and sizes!

November 27, 2014
Did you know that “Gourds” are part of the plant family called Cucurbitaceae. The term refers to a number of species and subspecies, many with hard shells and even some without!
The bottle gourd, one of the earliest known gourd species, dates back to 13,000 BC and has even been discovered in archaeological sites. It has served many purposes throughout history including tools, musical instruments and objects of art. Many artisans today use gourds as their artistic medium and carve and paint them. Some even use as them drums to make music and even bird houses!
We love that gourds come in all shapes and sizes as well as amazing colors and patterns… no two are alike which means they are truly “one of a kind”… like each designer and their designs.
So next time you look at these beautiful “sculptures from nature” we hope that you too can appreciate their uniqueness from a designers standpoint! Happy Thanksgiving!
photo by Nancy Fire

photo by Nancy Fire


Filed under: Blogs, Design, Design Works International, HGTV, HGTVHome, Nancy Fire, Nature, New York City, Out & About, outdoor, Trend Blogs, Trending, Uncategorized Tagged: Bold Color, color inspiration, Design, Design Works International, Fall, Fun, Fusion, gourds, HGTV, HGTVHome, Inspiration, Inspiring, Nancy Fire, Nature, New York City, NYC, Trend Blogs, Trend prediction, Trending, Trends
45 west 36th street, New York, NY 10018. 212-594-0777